Service Brand Equity;

服务品牌权益；

youdao

This paper studied the supermarket retail services as an example a very important question: service Brand Equity.

本研究以超市零售业为例探讨服务业中一个非常重要的问题：服务品牌权益。

youdao

Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.

为此，构建了服务质量测量模型、品牌资产测量模型以及22个研究假设，并通过实证数据予以检验。

youdao